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Psikusy book

The “PSIKUSY. Remix your dog” is a picture book showcasing how mixed breed dogs arise. Activities focus on dog personalities, shapes and colours, and the process of development that only nature can create.The publication contains 40 cards of purebred dog breeds, designed for cutting and making collages. Using the cut muzzles, paws, bellies, tails, shags, and patches it is possible to create various “hybrids” of the dog world. Numerous of shapes as well as graphic and painting techniques gives an infinite number of dog variations. Portrait of dog can be framed and put on the wall next to family photos and used to create an animation. The interactive packaging is also a puzzle that allows to create a dog face with ears and a tongue. The book is dedicated to children and adults, with the idea to promote mixed-breed dogs and mongrels.



The concept and graphic design is created by Pani Jurek and Małgorzata Gurowska. Dorota Masłowska contributed a witty statement in praise of mongrelism and diversity. Dog breeds are portrayed by distinguished Polish illustrators: Jacek Ambrożewski, Małgorzata Gurowska, Marta Ignerska, Pani Jurek, Edyta Ołdak, Paulina Pankiewicz, Maria Strzelecka, and seven-year-old Wandzia Hermanowicz. The book is bilingual and available in both English and Polish.

Pani Jurek straddles the border between fine arts, craft and design. Applied art objects are created in an artisanal manner. They are more the outcome of the designer's imagination than the result of a meticulous analyzes.

The brand was founded in 2010 by Magda Jurek. A painting graduate, Magda rarely designs under a brief. She thinks of her objects as signs, sculptures or installations, treating them as a canvas for building compositions. Utility forms are  as means of expression: colors, stains, textures, shapes that form an abstract composition.

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